Privacy Policy

Privacy Policy

Last updated: 20/01/26

Phoenix of Ash (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This privacy policy explains how we collect, use, and protect your personal information when you use our website phoenixofash.co.uk.

1. Who We Are

Phoenix of Ash
Website: https://phoenixofash.co.uk
Email: [email protected]

For data protection purposes, we are the “data controller”.

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Name

  • Email address

  • Billing and delivery address

  • Payment details (processed securely by third-party payment providers – we do not store card details)

  • IP address and browser information

  • Any information you provide when contacting us or leaving comments

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil orders

  • Communicate with you about your purchases

  • Respond to enquiries

  • Improve our website and services

  • Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

  • Contract – to fulfil orders and provide services

  • Legal obligation – for tax and accounting purposes

  • Legitimate interests – to operate and improve our business

  • Consent – where you have explicitly agreed (e.g. marketing emails)

5. Sharing Your Data

We may share your data with:

  • Payment processors

  • Delivery and fulfilment partners

  • Website hosting and IT service providers

All third parties are required to handle your data securely and in accordance with the law.

6. How Long We Keep Your Data

We only keep your personal data for as long as necessary:

  • Order and payment data: up to 6 years (legal requirement)

  • Marketing data: until you withdraw consent

  • Enquiry data: up to 12 months

7. Your Rights

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://www.ico.org.uk

8. Cookies

Our website uses cookies to improve functionality and user experience. You can control cookie settings through your browser.

9. Contact Us

If you have any questions about this privacy policy or how your data is handled, please contact us at:

[email protected]